Lifebuoy is the world?s number 1 selling germ protection soap, advanced silver shield formula helps give 100% stronger protection against germs. To protect ourselves from infection causing germs, we must take the right measures. Inadequate personal hygiene can lead to illnesses, skin infections and unpleasant odours. Also, the changing of seasons like monsoon and winter can raise the threat of flu, cough and cold. That?s why bathing with soap regularly can help protect from hidden infection-causing germs. The World Health Organisation says that frequent handwashing with soap is one of the most effective means of preventing the spread of bacteria and viruses. There are 5 critical occasions where handwashing is important, before every meal i.e. breakfast, lunch and dinner, while bathing and after using the toilet. Use Lifebuoy Total 10 Soap on these 5 occasions every day and keep yourself and your family protected from infection-causing germs. Unilever calculation based on Nielsen volume sales information for the total markets, latest 12 months. As per lab test on indicator organism vs soap bar without actives.